{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/653afa2bab9fa2001294baa7/6612b3db54ba0e0016eab7ca?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"GEMS: The Impact of Organic Storytelling with Lezlie Karls from Mid-Day Squares","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/653afa2bab9fa2001294baa7/1712501661562-ec368f2ada8dedd1e6ee2e03c5964d50.jpeg?height=200","description":"<p>Hello and welcome back to the show - it’s Doone here - your host and Hype Girl.</p><p><br></p><p>In these twice-weekly episodes, we will be digging back into our archives to find little value-packing gems from previous episodes.</p><p><br></p><p>In this gem, we're catching up with Lezlie Karls from Mid-Day Squares about their infamous guerrilla marketing approach to building online, where they document and show everything - the good, the bad, the ugly of building this business. This show-all approach has become the secret ingredient to the brands cult following and something we can all benefit from adopting into our strategies.</p><p><br></p><p>LINKS WE MENTION: </p><p>Mid-Day Squares&nbsp;<a href=\"https://www.instagram.com/middaysquares/?hl=en\" rel=\"noopener noreferrer\" target=\"_blank\">Instagram</a>&nbsp;</p><p>Lezlie Karls&nbsp;<a href=\"https://www.instagram.com/lezliekarls/?hl=en\" rel=\"noopener noreferrer\" target=\"_blank\">Instagram</a></p><p><a href=\"https://www.femalestartupclub.com/courses/starter-bundle-ecommerce-fundamentals-57\" rel=\"noopener noreferrer\" target=\"_blank\">Female Startup Club - Ecommerce Fundamentals</a></p><p>Join the FSC CLUB &amp; Ask Your Questions: <a href=\"https://www.facebook.com/groups/femalestartupclub\" rel=\"noopener noreferrer\" target=\"_blank\">www.facebook.com/groups/femalestartupclub</a></p><p>Join thousands of small business owners who are reading our newsletter every Monday at:<a href=\"http://www.femalestartupclub.com/\" rel=\"noopener noreferrer\" target=\"_blank\"> www.femalestartupclub.com</a>&nbsp;</p><p>Join our tool and private community for small business owners,<a href=\"https://www.femalestartupclub.com/majic\" rel=\"noopener noreferrer\" target=\"_blank\"> Majic</a> [formerly known as Hype Club]</p><p>Female Startup Club's<a href=\"https://www.instagram.com/femalestartupclub/?hl=en\" rel=\"noopener noreferrer\" target=\"_blank\"> Instagram</a></p><p>Doone's<a href=\"https://www.instagram.com/dooneroisin/?utm_source=ig_embed&amp;ig_mid=W9O2TQABAAGYeHveRP-xd6rDKqX8&amp;hl=da\" rel=\"noopener noreferrer\" target=\"_blank\"> Instagram</a></p><p>Doone's<a href=\"https://www.tiktok.com/@dooneroisin?lang=en\" rel=\"noopener noreferrer\" target=\"_blank\"> TikTok</a></p>","author_name":"Female Startup Club"}