{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/653afa2bab9fa2001294baa7/653afa31238f6100125e03bb?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"How Sarah Lee & Christine Chang introduced the K-beauty phenom to the world through their cult brand Glow Recipe, and the one-step-at-a-time approach that lead them to profitability 3 months in","description":"<p>Hey guys! Welcome back to Female Startup Club. If you’ve been following along on my Instagram you’ll know how excited I was to be recording this next episode with Sarah Lee and Christine Chang, the founders of Glow Recipe. </p><p>You’ve probably seen this brand on social media — their Instagram has more than 725,000 followers at the time of recording — or maybe you’ve heard about their most loved Watermelon Sleep Mask which sold out 7 times consecutively and amassed 5000 person waiting lists at the time of launch… </p><p>In today’s episode I got to chat to Sarah and Christine about the wild ride they’ve been on over the last few years and what it’s been like to build a brand at this scale. It’s packed with the good stuff and loads of advice for other entrepreneurs and I’m just so chuffed that this interview came about. </p><p>We ended up having a few tech issues so bear with us while we have a giggle throughout the ep, and in the end we ran out of time to do the 6 quick questions! But it’ll be back to business as usual for the next one so don’t worry. </p><p>TOPICS WE COVER:</p><ul>\n<li>The origin story of Glow Recipe </li>\n<li>Bootstrapping the business through self funded startup capital</li>\n<li>Pivoting from a DTC ecommerce k-beauty curation website to a product line of their own </li>\n<li>Bringing k-beauty to the American consumer and introducing a new product to a new market </li>\n<li>The Shark Tank experience </li>\n<li>“One step at a time approach. You need to be patient and resilient and stay focused on what matters for your business.” </li>\n<li>Navigating the relationship of being close friends and co-founders and the key to success </li>\n<li>Launching in partnership with Sephora and advice for other brands wanting to follow suit </li>\n<li>Lessons from working in a huge global corporate company; L'Oréal</li>\n<li>The realisation moments that led to the first product; Watermelon Sleep Mask</li>\n<li>The importance of packaging and focusing on the experience of a product; how it feels in your hand, what it looks like, how it makes you feel, what it looks like on your shelfie </li>\n<li>The Influencer launch strategy they used </li>\n<li>The ONE key moment that really moved the needle and sold out the entire site </li>\n<li>How the brand keeps the community engaged and evolving, in particular through social media and surprise and delight pop-ups</li>\n<li>Why it’s important to listen to your community and implement the feedback you receive </li>\n<li>What’s working in marketing at the moment </li>\n<li>Advice for women wanting to launch a brand </li>\n</ul><p> LINKS:</p><p>Glow Recipe: <a href=\"https://www.glowrecipe.com/\">https://www.glowrecipe.com/</a></p><p>Glow Recipe's <a href=\"https://www.instagram.com/GlowRecipe/\">Instagram</a></p><p>Sarah Lee's <a href=\"https://www.instagram.com/sarah_glow/\">Instagram</a></p><p>Christine Chang's <a href=\"https://www.instagram.com/christine_glow/\">Instagram</a> </p><p><br></p><p><br></p><p><br></p><p><br></p><p><br></p><p> </p><p><br></p><p><br></p><p> </p>","author_name":"Female Startup Club"}