Tuning in with me today is Bethany McDaniel, the founder of Primally Pure.
Primally Pure is a holistic skincare and wellness brand that handcrafts natural and non toxic products with a whole person approach to well-being for skin, body, and mind. Based out of Southern California, they formulate each product with real, recognizable ingredients.
What started with a $250 investment from her in laws kitchen, Bethany has grown this business over the last 6 years to now having 40 full time staff, crazy product expansion of more than 50 products and their own full time formulator.
This episode has so many nifty tips and bits of tactical advice I know you’re going to get so much out of it!
LINKS WE MENTION:
Good to Great: Why Some Companies Make the Leap and Others Don’t by Jim Collins
High Performance Habits: How Extraordinary People Become That Way by Brendon Burchard
NPR’s How I Built This podcast
Goal Digger Podcast by Jenna Kutcher
Social Media:
Primally Pure’s Website
Primally Pure’s Instagram
Female Startup Club ‘s Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
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