{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/653afa2bab9fa2001294baa7/653afa31238f6100125e0369?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"The 3 things that set this natural skincare brand apart from other top shelf products and why it’s important to get clear on yours, with Alder New York Co-Founder Nina Zilka","description":"<p>Joining me on the show today is Nina Zilka, Co-Founder of natural skincare brand Alder New York. </p><p>Alder New York is a queer and woman-owned independent skincare brand that makes products designed to work for all skin types, no matter your age, gender, or ethnicity. Their vegan line is formulated with the best plant-powered extracts and clean, dermatologist-approved ingredients for healthy skin. </p><p>In this episode we’re talking about how Nina and her co-founder David started their first brand in fashion back in 2008 and have since gone on to create a wildly successful skincare company - started through self made formulations in her kitchen. We cover how they’ve funded the business to date and what it really means to do a friends and family round, how they’ve grown by making their way into hundreds of super cool retail stores around the US and the 3 things they do that set them apart from the rest on the top shelf. </p><p>LINKS WE MENTION: </p><p>https://www.goodreads.com/ </p><p>Read Like<a href=\"https://nymag.com/author/molly-young/\"> The Wind</a> by Molly Young </p><p><a href=\"https://www.goodreads.com/book/show/148355.My_Life_So_Far\">My Life so Far  </a></p><p>Social Media:</p><p> https://www.goodreads.com/ </p><p>Alder New York <a href=\"https://linkin.bio/alder_new_york\">Website </a></p><p>Alder’s <a href=\"https://www.instagram.com/alder_new_york/\">Instagram</a></p><p>Nina’s <a href=\"https://www.instagram.com/nina_zilka/\">Instagram</a></p><p>Female Startup Club's <a href=\"https://www.instagram.com/femalestartupclub/\">Instagram </a></p><p>In partnership with <a href=\"https://www.klaviyo.com/fsc\">Klaviyo</a>, the best email marketing tool for ecommerce businesses.</p><p><br></p><p>https://www.goodreads.com/ </p><p><a href=\"https://nymag.com/author/molly-young/\"> Read Like The Wind </a>by Molly Young </p><p>https://www.goodreads.com/book/show/148355.My_Life_So_Far  </p>","author_name":"Female Startup Club"}