{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/653afa2bab9fa2001294baa7/653afa31238f6100125e0359?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"How to start a DTC swimwear label and scale to $20M+ in less than 3 years, with Andie Swim Founder Melanie Travis","description":"<p>Joining me on the show today is Melanie Travis, Founder of swimwear label Andie. </p><p>Andie is a swimwear company that makes the swimsuit shopping experience for women incredible through a tailored fit finder, a desirable returns policy and relatable content.</p><p>In this episode we’re talking about how Mel launched a swimwear label in a competitive market, the process of validating her idea through a crowdfunding campaign, how an equity deal with her manufacturer enabled her to scale up in a really big way and the steps the company took to grow their instagram from 12k to almost 100k in just 2 years. </p><p>LINKS WE MENTION:</p><p>Andie’s <a href=\"https://andieswim.com/\">Website </a></p><p>Andie’s <a href=\"https://www.instagram.com/andieswim/\">Instagram </a></p><p>Melanie’s <a href=\"https://www.instagram.com/melanietravis/\">Instagram</a></p><p>Female Startup Club's <a href=\"https://www.instagram.com/femalestartupclub/\">Instagram </a></p><p>In partnership with <a href=\"https://www.klaviyo.com/fsc\">Klaviyo</a>, the best email marketing tool for ecommerce businesses.</p><p><br></p><p>Newsletter: Lean Luxe </p><p>Newsletter: 2PM by Web Smith </p><p>Podcast :<a href=\"http://www.npr.org/podcasts/510313/how-i-built-this\"> How I Built This </a>with Guy Raz </p><p>Book: <a href=\"http://www.radicalcandor.com/the-book/\">Radical Candor</a> by Kim Scott</p><p>PS: If you’re interested in participating in some listener research please reach out to Doone on email: Hello@femalestartupclub.com</p>","author_name":"Female Startup Club"}