{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/653afa2bab9fa2001294baa7/653afa31238f6100125e0358?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"This jewellery biz Founder shares how SMS Marketing was an unexpected growth driver in 2020, with Alexis Nido-Russo of Local Eclectic","description":"<p>Joining me on the show today is Alexis Nido-Russo. Founder of Local Eclectic. </p><p>In 2013, Alexis launched Local Eclectic to share her favorite designers’ one-of-a-kind jewelry with the world. Today, their goal remains the same which is to be the number 1 destination online to discover hundreds of emerging, female jewelry designers. Over the last 7 years she’s bootstrapped the curated platform alongside building her own jewellery labels that have driven massive growth for the company. </p><p>In this episode we’re covering how Alexis used her entrepreneurial spirit to go through a range of ideas before landing on Local Eclectic, what she did that allowed her to scale the company and how SMS marketing has been an unexpected driver of growth. </p><p>LINKS WE MENTION: </p><p>Local Eclectic’s <a href=\"https://www.localeclectic.com/\">Website </a></p><p>Local Eclectic’s <a href=\"https://www.instagram.com/localeclectic/\">Instagram</a></p><p>Alexis’ <a href=\"https://www.instagram.com/anidorusso/\">Instagram </a></p><p>Female Startup Club's <a href=\"https://www.instagram.com/femalestartupclub/\">Instagram </a></p><p>In partnership with <a href=\"https://www.klaviyo.com/fsc\">Klaviyo</a>, the best email marketing tool for ecommerce businesses.</p><p>Podcast: How I Built This with Guy Raz </p><p>Podcast :<a href=\"http://www.edition.cnn.com/audio/podcasts/boss-files\"> Boss Files</a> with Poppy Harlow </p><p><a href=\"http://www.edition.cnn.com/audio\">CNN Podcasts </a></p><p>Podcast: <a href=\"https://www.garyvaynerchuk.com/podcast/\">Gary Vaynerchuk </a></p><p>Podcast: <a href=\"https://www.tonyrobbins.com/podcasts/\">Tony Robbins</a></p><p>If you’re interested in participating in listener research please contact Doone on email via: <a href=\"mailto:hello@femalestartupclub.com\">hello@femalestartupclub.com</a> </p>","author_name":"Female Startup Club"}