{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/653afa2bab9fa2001294baa7/653afa31238f6100125e0337?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"How to start a candy brand and unblock self limiting beliefs, with Behave’s Mayssa Chehata","description":"<p>Joining me on the show today is Mayssa Chehata, Founder of the better-for-you candy brand Behave. </p><p>Behave is a modern, low-sugar, low-net-carb candy brand helping you reclaim your cravings with its debut product - gummy bears. And sour gummy bears! Bringing a culinary first approach, Behave is reinventing the candy experience with better-for-you, chef-crafted sweets, elevated flavors and all natural ingredients. It's rebelling against the notion that candy can’t be good for you!</p><p>In this episode we’re covering: </p><ul>\n<li>How Mayssa built one of her key partnerships with a celebrity chef through cold outreach</li>\n<li>The tools she used to unblock her limiting beliefs around money and what that meant when it came time to fundraise </li>\n<li>And her key learnings around networking and building your personal community </li>\n</ul><p>LINKS WE MENTION:</p><p><br></p><p>Mayssa's <a href=\"https://www.instagram.com/mayssa/\">Instagram</a></p><p><br></p><p>Behave's <a href=\"https://www.instagram.com/eatbehave/\">Instagram</a></p><p><br></p><p>Behave's <a href=\"https://www.eatbehave.com/\">Website</a></p><p><br></p><p>Female Startup Club's <a href=\"https://www.instagram.com/femalestartupclub/\">Instagram</a></p><p><br></p><p>In partnership with <a href=\"https://www.klaviyo.com/fsc\">Klaviyo</a>, the best email marketing tool for ecommerce businesses.</p><p><br></p><p>Book: <a href=\"https://www.goodreads.com/book/show/15843166-you-are-a-badass\">You are a Badass by Jen Sincero </a></p><p><br></p><p>Book: <a href=\"https://www.goodreads.com/book/show/30900534-you-are-a-badass-at-making-money\">You are a Badass at Making Money by Jen Sincero</a></p><p><br></p><p>Website: <a href=\"https://www.takeagander.com/\">Gander, Inc.</a></p><p><br></p><p>Listener research: <a href=\"mailto:hello@femaletstartupclub.com\">hello@femalestartupclub.com</a> </p><p><a href=\"https://www.facebook.com/groups/femalestartupclub\">Female Startup Club’s</a> Private Facebook Group</p>","author_name":"Female Startup Club"}