{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/653afa2bab9fa2001294baa7/653afa31238f6100125e0333?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Will Smith backed this DTC dog food startup, here’s why. With Jinx Co-Founder Terri Rockovich","description":"<p>Founded in January 2020, Jinx celebrates modern dogs and their pet parents with a full range of nutritious consumables that make mealtime better for them and easier for their owners. The brand currently offers kibble, treats, meal toppers, and dental chews that have become a fast favorite amongst celebrities including their high-profile investors like Will Smith!</p><p>In this episode we’re chatting about bringing a funded startup to market during the pandemic, why celebrities were quick to invest in this brand and the importance of differentiating yourself from a saturated industry. </p><p><br></p><p>LINKS WE MENTION:</p><p>Jinx's <a href=\"https://www.instagram.com/thinkjinx/?hl=en\">Instagram</a></p><p><br></p><p>Terri's <a href=\"https://www.instagram.com/terrirockovich/?hl=en\">Instagram</a></p><p><br></p><p>Terri's <a href=\"https://www.linkedin.com/in/terrirockovich/\">LinkedIn</a></p><p><br></p><p>Terri's <a href=\"https://twitter.com/rockovich\">Twitter</a></p><p><br></p><p>Female Startup Club's <a href=\"https://www.instagram.com/femalestartupclub/\">Instagram</a></p><p><br></p><p>In partnership with <a href=\"https://www.klaviyo.com/fsc\">Klaviyo</a>, the best email marketing tool for ecommerce businesses.</p><p><br></p><p>Website: <a href=\"https://www.dogfoodadvisor.com/\">Dog Food Advisor</a></p><p><br></p><p>Community: <a href=\"https://www.joinclubhouse.com/\">Clubhouse</a></p><p><br></p><p>Listener Interviews: <a href=\"mailto:hello@femalestartupclub.com\">hello@femalestartupclub.com</a> </p>","author_name":"Female Startup Club"}