{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/653afa2bab9fa2001294baa7/653afa31238f6100125e0332?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"The backdoor approach to getting your CPG food brand stocked in Wholefoods, with Lil Bucks Founder Emily Griffith","description":"<p>Today’s episode is brought to you by Klaviyo and I’m chatting with Emily Griffith. Founder of Lil Bucks.</p><p>After discovering the potential of an underutilized superfood while living in Australia, Chicago-native Emily Griffith founded Lil Bucks, the buckwheat company with a mission to offer innovative buckwheat snack and breakfast products, while promoting a more nutritious diet and soil health in North America.</p><p>We’re chatting about how she got into Wholefoods, pitfalls to look out for when you’re in the CPG space and building your network.</p><p>LINKS WE MENTION:</p><p><br></p><p>Lil Bucks' <a href=\"https://www.lovelilbucks.com/\">Website</a></p><p>Lil Bucks' <a href=\"https://www.instagram.com/lovelilbucks/\">Instagram</a></p><p><br></p><p>Emily's <a href=\"https://www.linkedin.com/in/emilygriffith/\">LinkedIn</a></p><p><br></p><p>Emily's <a href=\"https://www.instagram.com/emigriff/\">Instagram</a></p><p><br></p><p>Shop Lil Bucks: FEMALESTARTUP for 20% off first order, expires July 31, 2021</p><p>In partnership with <a href=\"https://www.klaviyo.com/fsc\">Klaviyo</a>, the best email marketing tool for ecommerce businesses.</p><p><br></p><p>Listener Research: <a href=\"mailto:Hello@femalestartupclub.com\">Hello@femalestartupclub.com</a> </p><p>Book: <a href=\"https://www.amazon.com/Building-StoryBrand-Clarify-Message-Customers/dp/0718033329\">Building A StoryBrand by Donald Miller</a></p><p><br></p><p>Search Engine for Trends: <a href=\"https://trends.google.com/\">Google Trends</a></p><p><br></p><p>Website: <a href=\"https://thehatcherychicago.org/\">The Hatchery Chicago</a></p><p><br></p><p>Article:<a href=\"https://www.bonappetit.com/story/lil-bucks\"> Healthyish – Lil Bucks</a></p><p><br></p><p>Podcast: <a href=\"http://www.npr.org/podcasts/510313/how-i-built-this\">NPR – How I Built This</a></p><p><br></p><p>Podcast: <a href=\"https://tim.blog/podcast/\">Tim Ferris Show by Tim Ferris</a></p>","author_name":"Female Startup Club"}