Today I’m chatting with Joline Nehoray, Co-Founder of Beverly Hills Lingerie.
Sisters Celine & Joline founded Beverly Hills Lingerie in 2018 with the dreams of growing & maintaining the ever-evolving streetwear lingerie industry. Pioneered by the likes of acclaimed icons Cher & Madonna, lingerie as streetwear was a developing trend in the 1980s. Taking note of the trend which has been fading in & out for decades, Beverly Hills Lingerie is in pursuit of preserving its special charm. “Lingerie as streetwear is a fun & flirty way to toe the risqué & dance around the delicate line of controversial & elegant.\"
In this episode we’re chatting about the key steps to starting a lingerie brand, how guerrilla marketing activations were the foundation of the launch plan and what kind of MOQs you can expect for the lingerie industry.
LINKS WE MENTION:
Joline's Instagram
Beverly Hills Lingerie's Instagram
Female Startup Club's Instagram
Doone's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Listener Research: hello@femalestartupclub.com
Promo Code: FSC25
","author_name":"Female Startup Club"}