Today I’m learning from Xenia Chen, the Founder of Threads.
Threads is a new direct-to-consumer luxury tights brand. By cutting out the middleman and working directly with their Italian factory, they’re able to offer customers a luxurious and high-quality pair of tights at a fraction of the going price.
We’re chatting about the differences between working with a Chinese manufacturer vs working with an Italian manufacturer and how to weigh up the pros and cons of both, the importance of doing deep customer research before building your brand and why Facebook marketing is key in driving growth.
On the topic of Facebook and Instagram ads, I want to take a moment to shout about our agency partner, Amplifyr. If you’re a small business looking to start outsourcing your performance marketing efforts to an agency feel free to shoot me through an email at hello@femalestartupclub.com to book in a free consultation. I’ve left my info in the show notes too.
LINKS WE MENTION:
Xenia's Instagram
Thread Website
Thread's Instagram
Female Startup Club's Instagram
Doone's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTube
Female Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
Promo code: FSCPOD - 20% off first order for new customers, no expiry.
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