Today I’m chatting with Taran Ghatrora, co-founder of Blume. We’re talking through the decision she made early on to completely pivot the brand into a new direction, how to finance your company using an angel syndicate, what happens to 60% of girls when they go through puberty and who their first hire was.
If you haven’t heard of Blume before, it’s the outspoken skin, body and period collective for Gen Z and beyond. Made with gentle, safe and effective clean ingredients, their community-curated self care essentials are made for all skin types, with sensitive ones in mind. Blume celebrates real skin as they continue to amplify acne positivity, healthy skin, and skin barrier protection. This women-led team of 11 is on a mission to make periods and self care easier and healthier, while smashing taboos about acne, periods, puberty, and sex ed—nothing is off limits).
At the end of this episode Taran talks about the importance of network and surrounding yourself with other female entrepreneurs who are building businesses. That’s why we’ve launched our private network for women who are building product based ecomm businesses. If that’s you, pop your name on our waitlist to claim a Founding Member spot when we launch at Femalestartupclub.com/waitlist.
LINKS WE MENTION
Blume's Instagram
Taran's Instagram
Female Startup Club's Instagram
Doone's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTube
Female Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
Funding: Early-stage venture fund and seed accelerator
Books: Shoe Dog: A Memoir by the Creator of Nike by Phil Knight
Podcast: How I Built This with Guy Raz
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