{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/653afa2bab9fa2001294baa7/653afa31238f6100125e02f9?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Greatest Hits: Ghia founder Melanie Masarin on how she launched a wickedly cool booze-free beverage that’s on the tip of everyone’s tongue","description":"<p>Joining me on the show today is Melanie Masarin, Founder of the spirited booze free brand, Ghia.</p><p>A Glossier alum, Melanie launched her brand earlier this year during the pandemic and it’s been on the tip of everyone’s tongue ever since. </p><p>We talk about the lightbulb moment she decided she was going to launch an aperitif, what actually happens in the lead up to the launch, the steps to doing a friends and family round and how her special vision was brought to life through branding and language. </p><p>With a super cute background story that involves Italy, her grandmother and all the good things in life Ghia has quickly grown into a brand that’s needed in our social lives, now more than ever. </p><p>LINKS WE MENTION:</p><p><a href=\"https://drinkghia.com/\">Ghia</a></p><p>Ghia’s <a href=\"https://www.instagram.com/drinkghia/\">Instagram</a></p><p>Melanie’s <a href=\"https://www.instagram.com/melaniemasarin/\">Instagram</a></p><p><br></p><p>Female Startup Club's <a href=\"https://www.instagram.com/femalestartupclub/\">Instagram</a></p><p><br></p><p>Doone's <a href=\"https://www.instagram.com/dooneroisin/\">Instagram</a></p><p><br></p><p>In partnership with <a href=\"https://www.klaviyo.com/fsc\">Klaviyo</a>, the best email marketing tool for ecommerce businesses.</p><p><br></p><p>Female Startup Club's <a href=\"https://www.youtube.com/channel/UCIeqjd6tglzJ_jP2ZQkWYKQ\">YouTube</a></p><p><br></p><p><a href=\"https://www.facebook.com/groups/femalestartupclub\">Female Startup Club’s</a> Private Facebook Group</p><p><br></p><p>Say hello to Doone: <a href=\"mailto:hello@femalestartupclub.com\">hello@femalestartupclub.com</a></p>","author_name":"Female Startup Club"}