{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/653afa2bab9fa2001294baa7/653afa31238f6100125e02ec?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"How to differentiate your fashion brand in a saturated market & why you shouldn’t make what already exists, with DONNI founder Alyssa Wasko","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/653afa2bab9fa2001294baa7/1699888915571-f2512c53ef082e2c6f8268aea2a6a21a.jpeg?height=200","description":"<p>Today on the show we are chatting with Alyssa, the founder of Donni.</p><p><br></p><p>Rooted in comfort and born out of the need of a creative outlet to cope with grief, Alyssa founded the Los Angeles-based brand DONNI in 2009 after the death of her father, Donald. Established first as a brand that created oversized scarves designed to be worn in countless ways, DONNI has now grown into a lifestyle brand offering ready-to-wear, accessories and jewelry. Years later, DONNI remains dedicated to empowering women with wardrobe essentials that make them feel confident and comfortable in their own skin.</p><p><br></p><p>In this episode we’re going through what it's been like to bootstrap a brand for more than 10 years, how to stand out in the fashion industry and what entrepreneurs should keep in mind when they’re starting a business in today’s world.</p><p><br></p><p>LINKS WE MENTION:</p><p><br></p><p>DONNI's <a href=\"https://www.instagram.com/donni/?hl=en\">Instagram</a></p><p>Alyssa's <a href=\"https://www.instagram.com/alyssawasko/?hl=en\">Instagram</a></p><p><br></p><p>Female Startup Club's <a href=\"https://www.instagram.com/femalestartupclub/\">Instagram</a></p><p><br></p><p>Doone's <a href=\"https://www.instagram.com/dooneroisin/\">Instagram</a></p><p><br></p><p>In partnership with <a href=\"https://www.klaviyo.com/fsc\">Klaviyo</a>, the best email marketing tool for ecommerce businesses.</p><p><br></p><p>Female Startup Club's <a href=\"https://www.youtube.com/channel/UCIeqjd6tglzJ_jP2ZQkWYKQ\">YouTube</a></p><p><br></p><p><a href=\"https://www.facebook.com/groups/femalestartupclub\">Female Startup Club’s</a> Private Facebook Group</p><p><br></p><p>Say hello to Doone: <a href=\"mailto:hello@femalestartupclub.com\">hello@femalestartupclub.com</a></p><p><br></p><p>Female Startup Club <a href=\"https://www.femalestartupclub.com/1000-cash-giveaway\">$1000 Monthly Cash Give Away</a></p><p><br></p><p>Podcast:<a href=\"https://dearmedia.com/shows/everything-is-the-best/\"> Everything is Best hosted by Pia</a></p><p><br></p><p>Podcast: <a href=\"https://brenebrown.com/podcasts/\">Dare to Lead by Brene Brown</a></p>","author_name":"Female Startup Club"}