{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/653afa2bab9fa2001294baa7/653afa31238f6100125e02cf?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Creating viral moments, cease and desist letters & turning down a major acquisition offer with Mid-Day Squares co-founder Lezlie Karls","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/653afa2bab9fa2001294baa7/1699882712770-13f7fc8e51a51a0d5a994408811cb819.jpeg?height=200","description":"<p>Today we are learning from Lezlie Karls, Co-Founder of Mid-Day Squares. What are Mid-Day Squares I hear you ask: They’re vegan protein bars that are also known as little pieces of heaven perfectly designed to stop your hunger or cravings in between meals. And they’re on a Mission To Take Over The World Of Healthy Snacks.</p><p><br></p><p>In this episode we’re talking about a solid 10/10 sampling program they launched with, overcoming hurdles with manufacturing and operations, turning down an acquisition and some crazy drama they went through when Hershey’s came banging on their door with a cease and desist.</p><p><br></p><p>LINKS WE MENTION:</p><p><br></p><p>Mid-day Squares <a href=\"https://www.instagram.com/middaysquares/\">Instagram</a></p><p><br></p><p>Lezlie's <a href=\"https://www.instagram.com/lezliekarls/\">Instagram</a></p><p><br></p><p>Lezlie's <a href=\"https://www.linkedin.com/in/lezlie-karls-1b3a1a8b/\">LinkedIn</a></p><p><br></p><p>Female Startup Club's <a href=\"https://www.instagram.com/femalestartupclub/\">Instagram</a></p><p><br></p><p>Doone's <a href=\"https://www.tiktok.com/@dooneroisin?\">TikTok</a></p><p><br></p><p>Doone's <a href=\"https://www.instagram.com/dooneroisin/\">Instagram</a></p><p><br></p><p>In partnership with <a href=\"https://www.klaviyo.com/fsc\">Klaviyo</a>, the best email marketing tool for ecommerce businesses.</p><p><br></p><p>Female Startup Club's <a href=\"https://www.youtube.com/channel/UCIeqjd6tglzJ_jP2ZQkWYKQ\">YouTube</a></p><p><br></p><p><a href=\"https://www.facebook.com/groups/femalestartupclub\">Female Startup Club’s</a> Private Facebook Group</p><p><br></p><p>Say hello to Doone: <a href=\"mailto:hello@femalestartupclub.com\">hello@femalestartupclub.com</a></p>","author_name":"Female Startup Club"}