{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/653afa2bab9fa2001294baa7/653afa31238f6100125e02c4?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Fave hits: THE blueprint to building an indie beauty brand & step by step launch plan, with Lindsey Martin from Kiramoon","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/653afa2bab9fa2001294baa7/1699800617960-dacd0ee1638d4d858c6b64abe8fd116c.jpeg?height=200","description":"<p>Joining me on the show today is Lindsey Martin, Founder of Kiramoon. </p><p>Kiramoon is challenging the way effective skincare can be delivered. Inspired by the fun and whimsy of Y2K pink aesthetics, they create holy-grail, science backed formulas and deliver them in a cute and user-friendly package. </p><p>In this episode Lindsey steps me through how she started her brand from finding the manufacturer, through branding and finding a design agency to her influencer marketing strategy, to launch - and she spares no detail! This is such a cool insight into building an indie beauty brand and what you NEED to be doing in 2021 to win at e-commerce. Lindsey is such joy to speak with and this episode is packed with so much value that I guarantee you’re going to pick up some insights, especially if you’re a small business owner working on your brand at the moment.</p><p><br></p><p>LINKS WE MENTION:</p><p><br></p><p>Kiramoon's <a href=\"https://www.instagram.com/kiramoonbeauty/\">Instagram</a></p><p><br></p><p>Lindsey's <a href=\"https://www.instagram.com/lindsey_martin/\">Instagram</a></p><p><br></p><p>Kiramoon's <a href=\"https://www.tiktok.com/@kiramoonbeauty\">Tiktok</a></p><p><br></p><p>Female Startup Club's <a href=\"https://www.instagram.com/femalestartupclub/\">Instagram</a></p><p><br></p><p>Doone's <a href=\"https://www.tiktok.com/@dooneroisin?\">TikTok</a></p><p><br></p><p>Doone's <a href=\"https://www.instagram.com/dooneroisin/\">Instagram</a></p><p><br></p><p>In partnership with <a href=\"https://www.klaviyo.com/fsc\">Klaviyo</a>, the best email marketing tool for ecommerce businesses.</p><p><br></p><p>Female Startup Club's <a href=\"https://www.youtube.com/channel/UCIeqjd6tglzJ_jP2ZQkWYKQ\">YouTube</a></p><p><br></p><p><a href=\"https://www.facebook.com/groups/femalestartupclub\">Female Startup Club’s</a> Private Facebook Group</p><p><br></p><p>Say hello to Doone: <a href=\"mailto:hello@femalestartupclub.com\">hello@femalestartupclub.com</a></p>","author_name":"Female Startup Club"}