{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/653afa2bab9fa2001294baa7/653afa31238f6100125e02ab?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"6 Quick Questions with Elyce Arons, Co-founder of Frances Valentine (part 2)","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/653afa2bab9fa2001294baa7/1699628348572-b979b9adb6b35b9d62fe4ecd6ed3fcf6.jpeg?height=200","description":"<p>Today we’re learning from a fashion veteran, Elyce Arons. She’s spent more than a decade building Kate Spade and then went on to do it all again with Frances Valentine. </p><p>Frances Valentine was founded in 2016 alongside her close friends Kate and Andy Spade. Rooted in joyful self expression, the brand offers a spirited collection of original, vintage-modern apparel, shoes and accessories designed to brighten and delight the lives of the women who wear them, as well as a growing line of home goods.</p><p>In this ep we talk about </p><ul>\n<li>Learning the hard way: why we shouldn’t buy into excess inventory and always order the smallest amount you can with the aim to sell out </li>\n<li>Building a fashion empire second time around</li>\n<li>Why using traditional marketing methods might be the key to new growth &gt; and to try anything out once </li>\n</ul><p>And make sure you mark Feb 28th in your diary for Your Hype Girl the book to launch into the world. It’s a big day and we’re going to have a launch week special to celebrate with all of our loyal listeners (you) </p><p>Let’s get into it, this is Elyce for Female Startup Club</p><p><br></p><p>LINKS WE MENTION:</p><p><br></p><p>Elyce's <a href=\"https://www.instagram.com/elyce_arons/?hl=en\">Instagram</a></p><p><br></p><p>Frances Valentine's<a href=\"https://www.instagram.com/fvalentineny/?hl=en\"> Instagram</a></p><p>If you have something you want me to cover, reach out on<a href=\"https://twitter.com/dooneroisin\"> Twitter</a> or <a href=\"https://www.instagram.com/dooneroisin/\">Instagram</a>.</p><p><br></p><p>Female Startup Club's <a href=\"https://www.youtube.com/channel/UCIeqjd6tglzJ_jP2ZQkWYKQ\">YouTube</a></p><p><br></p><p>Female Startup Club's <a href=\"https://www.instagram.com/femalestartupclub/\">Instagram</a></p><p><br></p><p>Doone's <a href=\"https://www.instagram.com/dooneroisin/\">Instagram</a></p><p><br></p><p>In partnership with <a href=\"https://www.klaviyo.com/fsc\">Klaviyo</a>, the best email marketing tool for ecommerce businesses.</p><p><br></p><p>Female Startup Club's <a href=\"https://www.youtube.com/channel/UCIeqjd6tglzJ_jP2ZQkWYKQ\">YouTube</a></p><p><br></p><p><a href=\"https://www.facebook.com/groups/femalestartupclub\">Female Startup Club’s</a> Private Facebook Group</p><p><br></p><p>Say hello to Doone: <a href=\"mailto:hello@femalestartupclub.com\">hello@femalestartupclub.com</a></p>","author_name":"Female Startup Club"}