{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/65390fa5238f610012a4115e/673bb36f0f9780339efb10e8?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Staying on a Prospect's Radar w/ Sally Lechin","description":"<p>In this episode, host Jeremy Shere sits down with Sally Lechin, the Head of Marketing at Envana, to discuss strategies for staying on a prospect's radar. Sally shares insights into her role, challenges, and strategies for building trust and engaging with prospects in the oil and gas industry. The conversation covers topics such as multi-channel marketing strategies, the importance of LinkedIn, automation and personalization, and the critical role of events in generating leads. Sally also touches on the evolution of Envana from a niche startup to a key player in the sustainability data management space, leveraging technology and deep industry expertise. This episode is a valuable resource for marketers looking to understand the complexities and best practices of nurturing long-term business relationships.</p><p><br></p><p>00:00&nbsp;Introduction and Episode Overview</p><p>00:29&nbsp;Guest Introduction: Sally Lechin from Envana</p><p>02:44&nbsp;Challenges in B2B Marketing</p><p>05:27&nbsp;LinkedIn Strategies for Lead Generation</p><p>11:24&nbsp;Tools and Tech Stack for Marketing</p><p>21:51&nbsp;Event Participation and Building Relationships</p><p>25:21&nbsp;Conclusion and Contact Information</p><p><br></p>","author_name":"Jeremy Shere"}