{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/65390fa5238f610012a4115e?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"B2B Content Show: A Podcast About the How, What, and Why of B2B Content Marketing","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/65390fa5238f610012a4115e/1733692839141-87b6c9fb-b371-456e-bfbb-e1bc92c10b61.jpeg?height=200","description":"If you do B2B content marketing, you know that Content is King ... And queen, prince, duke, duchess--the whole damn court! Bottom line, for B2B marketers, content and content strategy are crucial. In this show, we explore the art &amp; science, the opportunities and challenges, of B2B content marketing strategy, including:-What makes some content \"sticky\" and other content entirely forgettable-Scaling content without sacrificing authenticity and originality-Creating content with a point of view-Producing thought leadership content that actually leads-Repurposing content-Measuring content ROIJoin me, Jeremy Shere, as I discuss these and many more important and fascinating topics with B2B marketers, demand generation and growth professionals, and content marketing leaders from across the B2B landscape.","author_name":"Jeremy Shere"}