With Reform UK now ahead of the Conservatives according to one poll, how should Rishi Sunak respond?
The political masterminds Peter Mandelson and Daniel Finkelstein think the prime minister could electrify the campaign by tackling Nigel Farage head on.
They join Matt Chorley to talk about whether the polls could still shift before July 4, and whether Keir Starmer really should start measuring the curtains for 10 Downing Street.
Send questions, comments and voicenotes to howtowin@thetimes.co.uk, or WhatsApp 0333 00 323 53 with the words 'How To Win'.
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