A special live episode recorded on stage at AIME (Asia Pacific Incentives & Meetings Event) with Felicity Zadro, Founder and Managing Director of Zadro Agency.
Felicity is one of Australia’s leading communications strategists in the business events and association sector. Since founding Zadro in 2007, she has worked with over 500 companies, 80 associations, and more than 200 conferences and exhibitions across Australia — helping organisations build brands, shape narratives, and influence audiences.
With a background in sociology and anthropology, and experience serving on the EEAA board and contributing to the unification that led to ABEA, Felicity brings a rare combination of strategy, leadership, governance and real-world industry insight.
In this live, unscripted conversation, we explore:
• What really goes on behind the biggest brands in the event industry
• How to build influence and credibility in business events
• The biggest communication mistakes organisations make
• Leadership lessons from navigating the pandemic
• The power of stakeholder dialogue and two-way communication
• What the future of branding and PR in events looks like
Whether you're an event professional, association leader, entrepreneur, marketer, or communications specialist, this episode of An Eventful Life offers practical insights into leadership, reputation, and long-term industry impact.
Recorded live in front of an audience at AIME, this conversation is honest, insightful, and packed with stories from inside the business events industry.
#EventIndustry #BusinessEvents #Leadership #Branding #PublicRelations #Communications #AIME #AssociationManagement #Entrepreneurship #WorkplaceLeadership #podcast #eventprofs
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An Eventful Life is proudly brought you by our partners:
AIME Asia's largest Event Industry Event.
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