Welcome back to Girls That Startup, a weekly series where we spill the tea on how to create a seven-figure side hustle - because no one saves their way to wealth. You’re joined by Sim, a seven-figure business owner, and Maia, an entrepreneur in the making.
This week, Sim and Bri discuss effective Gen Z marketing strategies, emphasising the importance of relatability and authenticity in content. They highlight the need for short, engaging video content with a focus on experiences rather than traditional product promotion. Bri also shared insights into leveraging influencers and creative approaches to boost engagement among Gen Z consumers on platforms like Instagram and TikTok.