In this episode, Jewellery, Handbag and Watches Specialist Helen Doyle looks at why the watch world spent so long getting women so wrong, and what’s finally changing. For years the “ladies’ watch” was little more than a men’s model made smaller and prettier. Now the picture looks very different. Women are buying for themselves, on their own terms, and the numbers are turning heads in boutiques and auction rooms alike. Some of the biggest names in Swiss watchmaking are rethinking how they design, label and sell their watches. There’s also a surprising story behind the bench, and a hint of where the next big shift may come. Listen now to find out why it’s time to take note.
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