{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/651c19a79b495d0012adec42/6ab932a6a660202471ac5320?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Why doesn't sustainability sell?","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/651c19a79b495d0012adec42/1790521628911-4c24f685-0730-4a54-82e4-c2f44a3d1c82.jpeg?height=200","description":"<p>Don&#39;t scroll past this one!</p><p><br></p><p>The very fact that you probably rolled your eyes when you saw this episode was about sustainability is at the heart of today&#39;s discussion.</p><p><br></p><p>Climate change is obviously an enormous issue affecting humanity and, as a result, sustainability is one of the biggest talking points among kitchen and bathroom manufacturers.</p><p><br></p><p>But why does no one seem to actually care when they’re buying a new kitchen or bathroom? And is that why retailers don&#39;t really seem to care either?</p><p><br></p><p>In this episode of the show, host Andy Davies is joined by our regular retailer panel to ask why sustainability remains such a difficult sales message. Do customers ask about it? Are retailers reluctant to bring it up? Can water-saving and energy-saving products actually sound like a compromise rather than a benefit?</p><p><br></p><p>And, crucially, what would have to change before sustainability became something retailers actively wanted to use to sell kitchens and bathrooms?</p><p><br></p><p><strong><em>Don&#39;t forget! Entries are now open for the <a href=\"https://kbbawards.co.uk/\" rel=\"noopener noreferrer\" target=\"_blank\">kbbreview Retail &amp; Design Awards 2027</a>. For everything you need to know, go to <a href=\"https://kbbawards.co.uk/\" rel=\"noopener noreferrer\" target=\"_blank\">kbbreview.com/awards</a></em></strong></p>","author_name":"kbbreview, Andrew Davies"}