{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/651c19a79b495d0012adec42/67bced6c8ee8c32c7fe3ba0f?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Should retailers pay for displays?","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/651c19a79b495d0012adec42/1740434698936-6c27e47c-217a-4073-9f76-fb6c16031669.jpeg?height=200","description":"<p>Welcome to The kbbreview Podcast and after a Christmas break that has somehow reached the end of February we are back with a brand new season.</p><p><br></p><p>It's Season 14 and we'll be with you right up to the end of April but in this first episode we're taking a look at an issue thornier than a garden full of brambles - and that's paying for displays.</p><p><br></p><ul><li>Who do YOU think should foot the bill - the retailer or the supplier?</li><li>Why do some brands offer 'free' displays and others not?</li><li>What are the pros and cons for the retailer? And if they're paying, how much control should brands therefore have on what you display?</li><li>Are suppliers fundamentally underestimating the value of showroom real estate and, for that matter, exactly how retailers use those displays to sell?</li></ul><p><br></p><p>We're talking it all through with Tina Riley from Modern Homes, Lisa Kyme from Ripples London, and Gary Nolan from marketing agency Pure Visibility.</p><p><br></p><p>The kbbreview Retail &amp; Design Awards 2025 event on April 24th in the iconic Blackpool Tower Ballroom is SOLD OUT. However, you can go on our waiting list by emailing <a href=\"mailto:tracey@taylistmedia.com\" rel=\"noopener noreferrer\" target=\"_blank\">tracey@taylistmedia.com</a></p>","author_name":"kbbreview, Andrew Davies"}