{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/651b0df875e52b001192e36d/6a0738b4d98ee73f6330cbed?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"E62: 5 AI Tuck-Ins, & 3 Deals to Know: Brands at Work x Chorus, Smartly x INCRMNTAL & OpAd x Broad","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/651b0df875e52b001192e36d/1778857831769-9bc03731-6bc0-4da2-af6b-cff2bf6a126f.jpeg?height=200","description":"<p>The Accenture agency acquisition is still in progress. Five AI tuck-ins closed this week across fintech, crypto, process mining, hardware, and spend management. And three deals that tell you everything about where the lower middle market is heading right now.</p><p><br></p><p>Christian and Ayelet are back for Deal Review Friday — and this one is packed.</p><p><br></p><p>Three deals. Five AI tuck-ins. One major tease still in progress. Running a little over 15 minutes. Worth it.</p><p><br></p><p>⏱️ TIMESTAMPS</p><p>0:00 — Welcome, May 15th 2026, and what's on the agenda</p><p>0:45 — Accenture update: deal still in progress, silence is golden</p><p>1:42 — AI tuck-in #1: Carta acquires Avantia — AI-native legal services + UK international play</p><p>3:47 — AI tuck-in #2: MoonPay acquires Dawn Labs — autonomous AI trading agents</p><p>5:38 — AI tuck-in #3: Celonis acquires Ikigai Labs — MIT spin-out, AI professor joins as chief scientist</p><p>7:30 — AI tuck-in #4: Nominal acquires Fid Labs — AI agents connecting to dev environments and physical hardware</p><p>8:20 — AI tuck-in #5: Coupa acquires Rossum — document ingestion layer completes source-to-pay stack</p><p>8:39 — Deal #1: Brands at Work acquires Chorus — two London independents bet on integrated model</p><p>9:45 — Why experiential has shifted from discretionary to core marketing strategy</p><p>11:53 — Two independents, no banker, no PE: why this deal is worth celebrating</p><p>13:05 — Deal #2: Smartly finalizes acquisition of INCRMNTAL — LOI to close in 7 weeks</p><p>13:30 — What INCRMNTAL actually does and why Smartly needed it</p><p>15:26 — Smartly manages $7B in media spend — and now has the measurement layer to match</p><p>16:00 — Props to the INCRMNTAL founders and Smartly's Head of Corp Dev</p><p>17:16 — Deal #3: OpAd Media acquires Broad Agency — two women-owned independents join forces</p><p>18:30 — How Carrie Kerpen brought the two teams together at dinner</p><p>19:30 — Ayelet was at the table when it happened</p><p>20:30 — Same theme as Brands at Work / Chorus: independents on their own terms</p><p>21:01 — Girl dinner confirmed. Christian not invited.</p><p>21:57 — Wrap + episode 60 reminder</p><p><br></p><p>🔔 Live every Friday — subscribe so you don't miss the big announcement</p><p>💬 Drop your guesses on the mystery buyer in the comments</p><p><br></p><p>Connect with Christian and Ayelet</p><p>Ayelet’s LinkedIn: https://www.linkedin.com/in/ayelet-shipley-b16330149/</p><p>Christian's LinkedIn: https://www.linkedin.com/in/hassold/</p><p>Web: https://www.inorganicpodcast.co</p>","author_name":"Christian Hassold & Ayelet Shipley"}