{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/651a561c936e0700116d8050/68fe34f218bcdad2abfac451?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Do B2B SaaS Playbooks Still Exist with Craig Brown from Everest Engineering","description":"<p>As AI transforms the kind of tech we’re using and job we’re doing, are any of the “old” product and sales playbooks still relevant when it comes to B2B Software as a Service? And if not, what should we be doing instead?</p><p><br></p><p>In this episode we’re joined by Craig Brown, CEO and Co-Founder of Everest Engineering to talk about the changes to our standard ways of working we’re seeing as a result of AI, what may change in the future, and which core principles of validation and testing are still relevant - for now, at least.</p><p><br></p><p>Linkedin: https://au.linkedin.com/in/craigwbrown</p><p><br></p><p>Website: https://www.everest.engineering/</p><p><br></p><p>-------------------</p><p><br></p><p>The Bootstrap is a production of Hieland Road for The Product Bus. It was developed by Scotty Allen and Declan Magee. Our producer is Sammy Perryman with assistance from Portia McEwan.</p><p><br></p><p>Visit our website at<a href=\"https://thebootstrap.tech/\" rel=\"noopener noreferrer\" target=\"_blank\"> https://thebootstrap.tech/</a> and check our YouTube channel <a href=\"https://www.youtube.com/@TheBootstrapPodcast\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.youtube.com/@TheBootstrapPodcast</a></p><p><br></p><p>You can find out more about Scotty Allen at<a href=\"https://www.linkedin.com/in/thescottyallen/\" rel=\"noopener noreferrer\" target=\"_blank\"> LinkedIn</a> and The Product Bus at<a href=\"https://theproductbus.com/\" rel=\"noopener noreferrer\" target=\"_blank\"> https://theproductbus.com/</a></p>","author_name":"The Product Bus"}