Danielle spoke with Courtney Ismain, Co-Founder of Jamii, which is a community and home for black British creators and makers. Jamii is a discovery platform for British brands on the up. A discount card that is a community giving users up to 40% off. They want to introduce you to the small businesses who know what you need.
KEY TAKEAWAYS
Courtney shares how Jamii came about from the first wave of the Black Lives Matter movement and how off the back of that, there was a growing interest in where people could find black-owned businesses.
The Jamii card, which is a discount card, incentivises people to go off the beaten track and discover new black-owned businesses they might not have heard of before.
Jamii is impact-driven and community is a really important part of what they do. Courtney explains how they always try to be easily accessible to make people feel involved and be action-led.
Courtney explains how Clear Channel approached Jamii to collaborate on their Compass initiative, aimed at supporting black-owned businesses. Together, they launched a competition that attracted hundreds of applicants, with ten winners receiving two weeks of free high-street advertising.
BEST MOMENTS
‘Customers, businesses and organisations alike, are able to kind of identify what we're about and align themselves with our mission and the opportunities present themselves because I guess these people who agree with our mission, they make themselves known and then we're able to work together, if that makes sense’.
‘The way we work with businesses, we kind of have a package called partnership. These are all the businesses that are our partners. We list their products and we send them regular opportunities’.
‘We decided that we want to refresh Jammie membership a little bit so something that we did in February was we hosted a focus group with some of our ride or die members. Honestly speaking, we're not trying to hide anything or make maybe membership look better than it is’.
‘We reached out to Airbnb. We asked them for a donation for a grant fund so they gave us 20,000 pounds and we were able to distribute that to four businesses, 5000 pounds each’.
CONNECT WITH THE GUEST
Jamii website: https://lovejamii.com/
Search ‘ukjamii’ on social media
ABOUT THE HOST - DANIELLE CLARKE
Danielle Clarke is a Brand Strategist and spends her time consulting and working with health and wellness business owners to help them attract and retain their ideal customers.
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