{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/6514888144a40e0011288373/6656ca370abe7000126d6b61?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"How to Translate Your Brand Mission for Wholesale","description":"<p>In this episode of Make Good Fashion, we delve into how mission-driven brands can effectively translate their brand mission when stepping into wholesale markets. The discussion covers choosing the right retail partners, training retail staff, packaging design, and providing marketing materials. Real-life examples like Tom's Shoes and Patagonia are presented to illustrate successful strategies. Tune in to discover actionable tips on maintaining brand integrity and communicating your mission to attract customers and retail partners.</p><p><br></p><p>00:00 Welcome to Make Good Fashion</p><p>00:20 Understanding Brand Mission in Wholesale</p><p>03:06 Choosing the Right Retail Partners</p><p>04:22 Communicating Your Brand Mission</p><p>06:44 Creative Ways to Present Your Brand</p><p>09:59 Maintaining Strong Retail Relationships</p><p>10:49 Real-Life Examples and Bonus Tips</p><p>12:53 Conclusion and Final Thoughts</p>","author_name":"Jasmine Rennie"}