{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/6513aba6ff6e940011a77235/6686c96a9bf81dc06a7fb522?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"How To Build a Brand with Creativity w/ Alison Mullins","description":"<p>Brand Strategy and Sales Tips for Creatives with Alison Mullins</p><p><br></p><p>In this episode of the Creativity Boost Podcast, the host welcomes Alison Mullins, a strategist with over 20 years of experience in the sales industry. They discuss the importance of brand strategy for creatives, the misconceptions creatives have about branding, and the steps to create a brand intentionally. Alison shares insights on defining a brand, articulating unique value propositions, and leveraging relationships for sales. She also offers advice on how creatives can overcome the challenge of selling without feeling sleazy and explains her philosophy of 'order makers, not order takers.' The conversation includes practical tips on follow-up and active listening, as well as Alison's personal journey and inspirations behind her brand, Rep Methods.</p><p><br></p><p>Visit www.repmethods.com to learn more about Alison.</p><p><br></p><p>Useful Links From Host</p><p><br></p><p>Watch free training to avoid the 4 mistakes stopping you from accelerating your creativity journey: https://www.creativityaccelerator.net</p><p>Free training on how to Write your DREAM book in 30 days here: https://www.bookaccelerator.net</p><p>Grab the complete PDF copy of Ignite Your Creativity here: https://iredafeowolabi.net/product/ignite-your-creativity</p><p>Grab a copy of 'How to Make Millions as an Authorpreneur' here: https://amzn.to/3ThA2Ja</p><p>Grab a copy of Ignite Your Creativity on Amazon here: https://amzn.to/3QPyIx1</p><p>Grab the complete PDF copy of 4th Dimensional Thinking here: https://iredafeowolabi.net/product/4-d-thinking/</p><p>Grab 4D Thinking paperback copy on Amazon here: https://amzn.to/3uLpgCq</p><p>Visit my website here: iredafeowolabi.net</p><p><br></p><p>Shoot me an email here: creativity@iredafeowolabi.net</p><p><br></p><p>Chapters</p><p>00:00 Introduction to Confidence in Mentorship</p><p>00:44 Welcome to Creativity Boost Podcast</p><p>01:13 The Importance of Brand Strategy</p><p>03:27 Defining a Brand</p><p>05:31 Branding Beyond Big Companies</p><p>08:26 Steps to Create a Brand</p><p>10:28 Understanding Unique Value Proposition</p><p>13:45 The Power of Psychographics</p><p>17:47 The Journey of Rep Methods</p><p>24:53 Advice for Creatives on Their Journey</p><p>25:27 Mentorship and Expertise in Creative Fields</p><p>27:16 Building Confidence and Identifying Expertise</p><p>27:55 Challenges and Misconceptions in Sales</p><p>29:40 The Importance of Relationship Selling</p><p>32:59 Overcoming Personal and Professional Hurdles</p><p>40:11 The Concept of Order Makers vs. Order Takers</p><p>43:07 Tips for Effective Sales and Follow-Up</p><p>48:09 Closing Thoughts and Encouragement for Creatives</p>","author_name":"Iredafe Owolabi "}