{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/65116627bf3d53001105b482/67054f09db85d85869176ff6?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"The Power of PR: How to Sell your Brand Story with Biscuiteers ","description":"<p>Biscuiteers founder Harriet Hastings joins Connie Nam for a fascinating insight on how to leverage the power of PR.&nbsp;</p><p><br></p><p>In this episode, Harriet explains how her iced biscuits company is really a design business, why PR is the most cost-effective strategy to tell your brand story and she offers her top tips if you’re thinking of crowdfunding.&nbsp;</p><p><br></p><p>Plus, she shares a critical mistake she made about funding which is key for any early-stage founder to hear, so you don’t do it too.&nbsp;&nbsp;</p><p><br></p><p>Follow <a href=\"https://www.instagram.com/biscuiteersltd/\" rel=\"noopener noreferrer\" target=\"_blank\">@biscuiteersltd</a></p><p><br></p><p>To keep up with the podcast, follow <a href=\"https://www.instagram.com/unboxed_founderconfidential/\" rel=\"noopener noreferrer\" target=\"_blank\">@unboxed_founderconfidential</a>, <a href=\"https://www.instagram.com/connienam/\" rel=\"noopener noreferrer\" target=\"_blank\">@connienam</a> and <a href=\"https://www.instagram.com/astridandmiyu/\" rel=\"noopener noreferrer\" target=\"_blank\">@astridandmiyu</a></p><p><br></p><p>This episode is sponsored by <a href=\"https://payhawk.com/demo?utm_medium=organic&amp;utm_source=sponsorship&amp;utm_campaign=en-uk_podcast_astrid-miyu\" rel=\"noopener noreferrer\" target=\"_blank\">Payhawk</a>.</p><p><br></p><p>Schedule a demo using the link above and be sure to tell them you came from Astrid &amp; Miyu podcast to receive 20% off. </p><p><br></p><p><br></p>","author_name":"Connie Nam"}