{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/65116627bf3d53001105b482/65537ac08c73ee001350da79?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"‘It doesn’t matter if you love the idea if the customer doesn’t’ Saint and Sofia, Dessi Bell","description":"<p>Founder and CEO of fashion brand Saint and Sofia, Dessi Bell, joins Connie Nam for this week’s episode.&nbsp;</p><p><br></p><p>Dessi reflects on how her experience moving to the UK from Bulgaria as a teenager has informed her role as a business owner, why she prefers to give her team full freedom rather than micromanage and practical advice for working with your romantic partner.&nbsp;</p><p><br></p><p>Plus, she offers advice on how to crack the US market and teases the future of Saint and Sofia as they look to open their first ever physical store.&nbsp;</p><p><br></p><p>Follow <a href=\"https://www.instagram.com/unboxed_founderconfidential/?hl=en\" rel=\"noopener noreferrer\" target=\"_blank\">@unboxed_founderconfidential</a> and <a href=\"https://www.instagram.com/saintandsofia/\" rel=\"noopener noreferrer\" target=\"_blank\">@saintandsofia</a></p><p><br></p><p>This episode is sponsored by <a href=\"https://payhawk.com/demo?utm_medium=organic&amp;utm_source=sponsorship&amp;utm_campaign=en-uk_podcast_astrid-miyu\" rel=\"noopener noreferrer\" target=\"_blank\">Payhawk</a>.</p><p><br></p><p>Schedule a demo using the link above and be sure to tell them you came from Astrid &amp; Miyu podcast to receive 20% off. </p><p><br></p><p><br></p>","author_name":"Connie Nam"}