Joanna Jensen created sensitive skin products for her own daughter, but through founding Childs Farm it went on to change children’s lives around the world who were suffering from Eczema.
Joanna joins Connie to discuss the shameless ways she sought customer feedback, how her stubbornness helped her succeed and the grief she felt after selling the business.
As an investor herself, she also shares what she looks for when looking at potential investments, how she assesses a founder’s character and the importance of finding your gap in the market.
Follow us @unboxed_founderconfidential, @childsfarm and @joannajensenofficial
This episode is sponsored by Harbottle & Lewis and BAO.