{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/6501a8474b92ff0011454aad/69aac723b49eecc0b7a25f21?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"How to start the Google Creative Lab (with Andy Berndt)","description":"<p>What does it take to make iconic work with iconic founders&nbsp;– when nobody out there cares about you or your product? And why might having ADHD be a gift in helping you think about how to overcome that?&nbsp;</p><p><br></p><p>In our Season 3 opener, Adam Morgan sits down with&nbsp;Andy Berndt, former agency leader and the founding force behind Google’s Creative Lab. Andy has worked alongside some of the most uncompromising figures in modern business — from&nbsp;Steve Jobs,&nbsp;Phil Knight and Michael Jordan to&nbsp;Larry Page,&nbsp;Sergey Brin&nbsp;and Sundar Pichai&nbsp;— and has been at the heart of some of the most celebrated and impactful creative work coming out of America in the last 30 years.&nbsp;As account director, copywriter and client. A unique perspective.&nbsp;</p><p><br></p><p>Andy reflects on:&nbsp;</p><ul><li>Why “nobody out there cares” can – and perhaps should&nbsp;–&nbsp;be the beginning of any great creative work.&nbsp;</li><li>The particular talent that Steve Jobs and Phil Knight brought to assessing the work they were presented with</li><li>How humour in the room is often the doorway to the breakthrough idea</li><li>Whether clients get the creative work they deserve&nbsp;&nbsp;</li><li>And how Google’s Creative Lab grew&nbsp;from small stickers to Super&nbsp;Bowl&nbsp;spots</li></ul><p><br></p><p>Along the way, he explains how his ADHD became a creative advantage, why briefs are sometimes best answered with a poster instead of a presentation, and how “kids with crayons” built some of the most celebrated work of the digital era, including the now-famous “Parisian Love” film.</p><p>__</p><p><br></p><p>Let's Make This More Interesting is a podcast from <a href=\"www.eatbigfish.com\" rel=\"noopener noreferrer\" target=\"_blank\">eatbigfish</a>: the strategic consultancy that helps ambitious Challengers to grow.</p><p><br></p><p>Follow Adam on Linkedin: <a href=\"https://www.linkedin.com/in/adam-morgan-3a473a/\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.linkedin.com/in/adam-morgan-3a473a/</a>&nbsp;</p><p><br></p><p>Thanks to our editor Ruth and our producer Rachael. Hosted on Acast. See acast.com/privacy for more information.</p>","author_name":"eatbigfish - Adam Morgan"}