{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/6501a8474b92ff0011454aad/6818d392f30c20bff744bfe6?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Leading the world towards hope (with Gail Gallie)","description":"<p>We’re at an inflection point in how we engage people about the UN’s Sustainable Development Goals, <a href=\"https://www.linkedin.com/in/gail-gallie-58422542/\" rel=\"noopener noreferrer\" target=\"_blank\">Gail Gallie</a> believes: we now need a completely new model – ‘The gloves are off’. Gail left a successful career in advertising and at the BBC to help set up Project Everyone with campaigner and film director Richard Curtis – their aim: to communicate the UN’s Sustainable Development Goals to everyone in the world in one week.&nbsp;10 years later, she remains a relentless campaigner and innovator around communicating the SDGs, including the podcast she hosts with Loyiso Madinga, <a href=\"https://www.globalgoals.org/podcast/\" rel=\"noopener noreferrer\" target=\"_blank\">‘An Idiot’s Guide to Saving The World’</a>.&nbsp;</p><p><br></p><p>In this week's episode, Gail and Adam discuss:</p><ul><li>How the combination of a big ambition and a fierce time constraint drove breakthrough solutions for Project Everyone</li><li>The new context: how the whole world has changed, and we need to move on from the old model now</li><li>What this new model of impact campaigning should look like&nbsp;</li><li>The role of surprise here, and how to get the most value from it</li><li>Why the creative campaigning community now has to go for broke</li><li>What it means to engage people in the conversation where they care when it comes to the SDGs, and in language they can relate to&nbsp;</li></ul><p>And, in Richard Curtis’ words ‘What is the sound of hope we can make against the noise of despair?’</p><p>__</p><p><br></p><p>Follow Adam on Linkedin: <a href=\"https://www.linkedin.com/in/adam-morgan-3a473a/\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.linkedin.com/in/adam-morgan-3a473a/</a>&nbsp;</p><p><br></p><p>Let's Make This More Interesting is a podcast from <a href=\"https://www.eatbigfish.com/\" rel=\"noopener noreferrer\" target=\"_blank\">eatbigfish</a>. Thanks to our editor Ruth, our producer Travis, and to Tiny Podcasts.</p>","author_name":"eatbigfish - Adam Morgan"}