{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/6501a8474b92ff0011454aad/680124533d09fdf27f0473dc?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Interesting at the speed of culture (with Nick Tran)","description":"<p>Is TikTok the most interesting platform in the world? What’s at the heart of its success – and what does it mean to be more interesting in a post TikTok world, when the audience on TikTok is “10x bigger every day than the Super Bowl”?</p><p>&nbsp;</p><p>In this week’s episode, Adam meets Nick Tran, former Global Head of Marketing at TikTok and advisor to a new generation of Challengers, including tech company Nothing. Nick brings his experience as a marketer, advisor and investor to discuss:</p><p>&nbsp;</p><ul><li>How TikTok has changed the playing field for a new generation of brands</li><li>How he led ‘Project Cheetah’ to reduce TikTok’s campaign development cycle from 10 weeks to a few days.</li><li>The creativity that financial and time constraints force you to develop</li><li>Why he always looks for win-win-win partnerships&nbsp;</li><li>Learning how to create a ’must-see’ piece of creative work</li><li>Why he believes in moving creative in-house to speed up social</li><li>The need for a balanced diet of marketing measurement beyond KPIs and ROI</li></ul><p>&nbsp;__</p><p><br></p><p>Connect with Nick on Linkedin: <a href=\"https://www.linkedin.com/in/nicholastran/\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.linkedin.com/in/nicholastran/</a></p><p><br></p><p>Follow Adam on Linkedin: <a href=\"https://www.linkedin.com/in/adam-morgan-3a473a/\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.linkedin.com/in/adam-morgan-3a473a/</a>&nbsp;</p><p><br></p><p>Let's Make This More Interesting is a podcast from <a href=\"https://www.eatbigfish.com/\" rel=\"noopener noreferrer\" target=\"_blank\">eatbigfish</a>. Thanks to our editor Ruth, our producer Travis, and to Tiny Podcasts.</p>","author_name":"eatbigfish - Adam Morgan"}