{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/6501a8474b92ff0011454aad/65523b73bea4e600112ecef1?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Episode 9: Lashing the world with story (with John Yorke)","description":"<p>While storytelling isn’t the automatic answer to every kind of ‘dull’, if we’re going to learn how to tell more interesting stories we should learn from the best.&nbsp;John&nbsp;Yorke&nbsp;founded the BBC Studio Writer’s Academy after a career that included being Head of&nbsp;<a href=\"https://www.channel4.com/\" rel=\"noopener noreferrer\" target=\"_blank\">Channel4</a>&nbsp;Drama and Controller of&nbsp;<a href=\"https://productions.bbcstudios.com/our-production-brands/drama-productions\" rel=\"noopener noreferrer\" target=\"_blank\">BBC Drama Production</a>, working on and producing some of the world’s most widely viewed and critically acclaimed TV drama, from EastEnders to Shameless, Life on Mars and Wolf Hall. In this episode, he shares with Adam his learnings about how we can all tell a story that will really engage our audience.</p><p><br></p><p>Read John’s book: <a href=\"https://www.waterstones.com/book/into-the-woods/john-yorke//9780141978109\" rel=\"noopener noreferrer\" target=\"_blank\">Into The Woods:&nbsp;How stories work and why we tell them&nbsp;</a></p><p><br></p><p>John’s company and training services:&nbsp;<a href=\"https://www.johnyorkestory.com/\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.johnyorkestory.com/</a></p><p><br></p><p>_______</p><p><br></p><p>Connect with Adam on LinkedIn:&nbsp;<a href=\"https://www.linkedin.com/in/adam-morgan-3a473a/\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.linkedin.com/in/adam-morgan-3a473a/</a></p><p>&nbsp;</p><p>Follow eatbigfish on&nbsp;<a href=\"https://www.linkedin.com/company/eatbigfish/\" rel=\"noopener noreferrer\" target=\"_blank\">Linkedin</a>&nbsp;and <a href=\"https://www.instagram.com/eatbigfish/\" rel=\"noopener noreferrer\" target=\"_blank\">Instagram</a></p><p>&nbsp;</p><p>See what’s coming up on the podcast at&nbsp;<a href=\"https://thechallengerproject.com/lets-make-this-more-interesting\" rel=\"noopener noreferrer\" target=\"_blank\">The Challenger Project</a></p><p>&nbsp;</p><p>With thanks to our editor Ruth and producer Ross.</p>","author_name":"eatbigfish - Adam Morgan"}