We’re proud to launch a brand new BayInCo podcast series, How Software Becomes Driving, exploring how software is fundamentally transforming vehicles, organizations, and the future of mobility.
In this first episode, Kailash is joined by Johan Lundén, CEO of Coretura, and a seasoned industry leader with over 20 years of experience across Scania, TRATON, and Volvo Group, where he most recently led global project and product strategy.
Together, they unpack what the shift to Software-Defined Vehicles (SDV) really means for the commercial vehicle industry — beyond buzzwords and hype. The conversation covers:
• What Software-Defined Vehicles are and why the concept matters now
• Moving from “best at launch” to continuous improvement over the vehicle lifecycle
• The role of standardized and open SDV platforms in enabling collaboration
• Centralized high-performance compute and truck operating systems
• Organizational, cultural, and skill shifts required for SDV success
• Risks, metrics, and lessons learned from large-scale transformations
• A forward-looking view of the commercial vehicle ecosystem 5–10 years ahead
Johan shares grounded insights on balancing technical debt with future-focused investment and explains why SDV is not just a technical upgrade, but a systemic transformation in how vehicles are built, evolved, and operated.
A must-listen for anyone working with automotive software, commercial vehicles, digital platforms, or large-scale technology transformation.
","author_name":"BayInCo"}