The concept of the academic “ivory tower” is often thrown out as a criticism of a detached cohort of university researchers dedicating their lives to examining topics that are of only marginal interest or relevance to those working in the so-called real world. Yet perhaps the issue is less about what these ivory tower academics are researching, and more about how those very same academics communicate both what they are doing and what the key findings of their research are.
To better explore the question of academic communication I am delighted to be joined by Professor Michael Haenlein.
About our guest…
Michael Haenlein is a Professor of Marketing at ESCP Business School in Paris. His main area of expertise is the impact of new technologies on firms and consumers. Within this space, Michael has worked on questions related to online retailing, social media, influencer marketing, mobile gaming, and, more recently, artificial intelligence, video gaming, and live streaming.
Michael is among the Top 20 most-cited researchers in marketing worldwide and has published in the top journals in his field.