Over four decades ago the American author and futurist, John Naisbitt, captured the public imagination with his book Megatrends: Ten New Directions Transforming Our Lives. Since that time, the concept has been widely adopted by researchers, consultants, private enterprises and governments to explore long-term futures across a diverse range of regions, industries and socioeconomic domains.
Yet what are megatrends?
And how can we better understand their significance and impact?
To explore this I am delighted to be joined on Brain for Business by Dr Claire Naughtin.
Dr Claire Naughtin is a Principal Research Consultant at Data61 – part of the Commonwealth Scientific and Industrial Research Organisation or CSIRO, an Australian Government agency responsible for scientific research.
Claire leads Data61’s Digital Futures team and specialises in future-focused, strategic projects and has worked across a diverse range of policy and industry domains, including the future of trade, employment, healthcare and emerging technology and industry development opportunities. Among her most recent work, Claire co-led the delivery of CSIRO’s Our Future World report – a once-in-a-decade report that identified seven emerging megatrends that will shape the next 20 years for Australia.
Claire is passionate about bridging the gap between research and the real world and equipping leaders with a data-informed narrative of the future to help guide long-term decision-making. As part of this, Claire delivers strategic foresight training and workshops to help organisations build resilience to uncertain futures and publishes her research in scientific and industry journals.