In this episode of the Sustainable Ambassador Podcast, I speak with Joseph Constanty about his two decades in China, and his experience helping transform NIU from an early-stage Chinese electric scooter company into a global mobility brand.
Joe shares how China’s electric two-wheeler industry developed, why NIU saw an opportunity to take its technology overseas, and what it took to overcome skepticism toward both electric mobility and Chinese brands in international markets.
Joe also discusses one of China’s biggest competitive advantages: an interconnected supply chain capable of supporting extraordinarily fast cycles of product development and iteration.
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