In this episode, we speak with Gerbrand Haverkamp, Executive Director and co-founder of the World Benchmarking Alliance (WBA), about what benchmarking is for—and of the power benchmarks have to accelerate corporate action.
Gerbrand explains why WBA was founded in the wake of the SDGs, how WBA translates evolving standards into comparable measures of performance, and how change happens through a mix of learning, pressure, and ultimately norm-setting.
The conversation closes with a grounded message to sustainability leaders: focus on what actually reduces emissions, restores nature, and improves lives—because that’s what will stand the test of time.
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