In Todays episode Joey Interviews Oana Leonte - Head of Marketing Accessories for Puma a host of the βUnmtchdβ podcast about her holisitc approach to marketing in a digital world.
00:00 π€ Understanding the importance of technology in marketing,
- Technology is costly but essential for marketing.
- Recognizing the impact of technology on consumer experiences.
- Viewing technology as an integral part of the end-to-end consumer journey.
03:37 πΌ The complex consumer journey and the 7-11-4 rule,
- The consumer journey is more complex than traditional marketing funnels.
- The 7-11-4 rule: Consumers require 7 hours, 11 touchpoints, and 4 platforms to build trust.
- Emphasizing the importance of reducing friction in the consumer journey.
06:16 π Crafting a holistic brand image and the future of personalized marketing,
- The need for a brand to have a clear identity and values.
- Aligning brand values throughout every consumer touchpoint.
- The future of marketing: personalization and data-driven consumer interactions.
08:09 π€ Leveraging employees as advocates for the brand,
- Utilizing employees as brand advocates and resources.
- Employees can provide valuable insights, participate in focus groups, and distribute messages.
- How smaller companies can benefit from employee involvement.
10:29 π‘ The changing landscape of hiring and working with influencers,
- Considerations for hiring social media managers vs. working with influencers.
- The importance of outcomes and results in marketing strategies.
- Leveraging influencers for strategy and execution.
13:39 π’ The shift from one-way to two-way brand-consumer communication,
- The need for brands to engage in two-way conversations with consumers.
- The importance of reacting to cultural events and staying flexible in marketing.
- Creating a brand personality and image based on responsiveness and engagement.
23:11 π¬ Building trust and engaging with consumers,
- In today's digital landscape, it's crucial for brands to actively participate in conversations and engage with consumers.
- Being part of meaningful conversations and responding to consumer needs builds trust and loyalty.
- Brands must adapt to various platforms and be reactive to current events to maintain consumer engagement.
24:24 π Understanding consumer preferences and intentions,
- Consumers have limited attention, and they choose to focus on things that are important or interesting to them.
- Brands need to respect consumers' choices and deliver meaningful content to capture their attention.
- The key is understanding consumer preferences and building trust by offering what they find valuable.
26:07 π± Exploring AR and QR technology,
- AR (Augmented Reality) and QR codes are fascinating technologies but require intentional engagement from consumers.
- The process before the AR experience, including downloading apps and registering, can be a barrier to widespread use.
- AR might work for niche topics or products, but it may not be profitable at scale, making it more suitable for specialized or technical applications.
Vocalpointconsulting.com
Info@vocalpointconsulting.com
Find Oana:
https://www.tiktok.com/@oanaleonte_?_t=8hDl9TEHGgw&_r=1
YouTube.com/@UCOnPhRbv9fofP4grdDe0gIw
Theunmtchd.com
https://www.linkedin.com/in/oana-leonte?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=ios_app
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