What if teaching kids about money was the smartest economic policy we have?
Louise Hill did not set out to build a fintech. She set out to solve a problem in her own home. Watching her young children spend money they could not really see, she realised there was nothing to teach the next generation how to handle money in a digital world. That gap became GoHenry, the app that has helped millions of families teach their kids to earn, save, spend and invest.
In this episode of High Net Purpose, Louise tells Joe McCarthy the whole story. Founding a company in her forties as a working mum. Breaking the world record for equity crowdfunding. Building across the UK, the US and Europe. And the campaign that put financial education on the primary school curriculum in England. She is honest about the hard parts too, the fundraising rooms, the weight of being the person everything rested on, and what kept her going. It is a conversation about purpose, about impact, and about building something that lasts.
Key talking points
• Founding GoHenry in her forties as a working mum, inspired by her own children.
• Breaking the Crowdcube world record for equity crowdfunding.
• Raising over $100m, and the reality of fundraising as a female founder.
• Scaling across the UK, the US and Europe, and selling the business twice.
• The campaign to put financial education on the primary curriculum.
• Why money habits form young, and what the gap before 2028 means for kids.
• Staying steady through the hardest moments of building a company.
Connect with Louise on LinkedIn
https://www.linkedin.com/in/louise-hill-5197614/
GoHenry / Acorns Early - kids financial education app
https://www.acorns.com/early/
Edison Partners - led GoHenry's Series A round
https://www.edisonpartners.com
University of St Andrews - financial behavioural insights research
https://www.st-andrews.ac.uk
Louise Hill is Founder and Executive Chair of GoHenry, the money app helping kids learn to earn, save, spend and invest. She co-founded the business in 2012 and built it from the ground up, expanding to the US in 2018, acquiring French fintech Pixpay in 2022, and merging with US fintech Acorns in 2023. A passionate advocate for financial education, she campaigned for years to make it compulsory in primary schools in England, with success. It joins the curriculum from September 2028. She appeared as an expert judge on The Apprentice (Series 19), sits on Innovate Finance’s Unicorn Council for UK FinTech, is a Board Advisor to The Payments Association, and is a dedicated mentor of female founders.
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