{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/64dcc60c00649a0011f491bf/6aca289329b9fbfbe2fb1974?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Reinventing Period Care Without the Shame with Kate Doyle","description":"<p>This week, Aisling talks to Kate Doyle, founder of EcoKinly, a Wexford-based brand breaking new ground in women’s health and hygiene products. </p><p><br></p><p>Kate shares what it&#39;s like to market a product most people have never seen, how she handles the lingering taboo around periods and women’s hygiene, and why she thinks the conversation is shifting from a &quot;female health issue&quot; to a waste, cost-of-living and education issue.</p><p><br></p><p><strong>In this episode, you’ll discover:</strong></p><ul><li>What reusable period care actually looks like, and why Kate links it to a habit people already know</li><li>The extra layer of marketing: explaining what your product is before you can explain why it&#39;s better</li><li>Why some retail buyers instantly get what you’re trying to do and others don&#39;t</li><li>Period poverty, girls missing school, and the importance of talks with the Department of Education about reusable pads in secondary schools</li></ul><p><br></p><p>If you&#39;re new here, make sure to hit follow or subscribe on your favourite podcast app, and if you&#39;re watching on YouTube, hit the bell icon so you never miss an episode.</p><p><br></p><p>Make sure to check out our YouTube!</p><p><u><a href=\"https://www.youtube.com/@TheCommunicationsCoachie\" rel=\"noopener noreferrer\" target=\"_blank\">YouTube</a></u></p><p>If you would like to get involved in the podcast or work with The Communications Coach email us: <u><a href=\"mailto:hello@thecommunicationscoach.ie\" rel=\"noopener noreferrer\" target=\"_blank\">hello@thecommunicationscoach.ie</a></u></p><p><em>Editing is by Amanda Fitzgerald</em></p><p><br></p><p><strong>Connect with Aisling:</strong></p><p><u><a href=\"http://www.thecommunicationscoach.ie\" rel=\"noopener noreferrer\" target=\"_blank\">Website</a></u> </p><p><u><a href=\"mailto:hello@thecommunicationscoach.ie\" rel=\"noopener noreferrer\" target=\"_blank\">Email</a></u> </p><p><u><a href=\"https://www.instagram.com/thecommunicationscoach.ie/\" rel=\"noopener noreferrer\" target=\"_blank\">Instagram</a></u></p><p><u><a href=\"https://www.linkedin.com/in/aislingorourkecc\" rel=\"noopener noreferrer\" target=\"_blank\">LinkedIn</a></u></p><p><u><a href=\"https://www.instagram.com/thecommunicationscoach.ie/\" rel=\"noopener noreferrer\" target=\"_blank\">coach.ie/</a></u></p><p><br></p><p><strong>Connect with Kate:</strong></p><p><u><a href=\"https://www.linkedin.com/in/kate-doyle-338a0579/?isSelfProfile=false\" rel=\"noopener noreferrer\" target=\"_blank\">LinkedIn</a></u></p><p><u><a href=\"https://www.ecokinly.com/\" rel=\"noopener noreferrer\" target=\"_blank\">Website</a></u></p>","author_name":"Aisling O'Rourke"}