{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/64dcc60c00649a0011f491bf/6ab7f2034aee750ac76c414d?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Building an Honest, Sustainable Brand with Sandhya Sabapathy","description":"<p>In this week’s episode, Aisling is joined by global sustainability expert Sandhya Sabapathy to talk about how the conversation around sustainable business has shifted from a &quot;nice to have&quot; side project to a genuine business case backed by regulation, profitability, and consumer trust. They cover why the &quot;fail fast, break things&quot; era is giving way to more considered, foundational growth, why authenticity beats greenwashing, and what role women in leadership can play in building a more climate-resilient future.</p><p><br></p><p><strong>In This Episode, You’ll Discover:</strong></p><p><br></p><ul><li>How corporate sustainability has evolved over the last decade, from top-down net zero commitments to a maturing, more strategic business function</li><li>Why sustainability now needs a real business case, not just a compliance checkbox</li><li>Why recent extreme heat events have made climate risk feel immediate rather than abstract, especially for retailers and supply chains</li><li>Why consumer cynicism and greenwashing fatigue mean honesty about what isn&#39;t working can land better than polished sustainability marketing</li><li>Mary Robinson&#39;s Dandelion Project and the case for women in C-suite leadership driving better sustainability and pay equity outcomes, and why this needs to be a collaborative effort with male leaders, not a burden placed solely on women</li></ul><p><br></p><p>If you&#39;re new here, make sure to hit follow or subscribe on your favourite podcast app, and if you&#39;re watching on YouTube, hit the bell icon so you never miss an episode.</p><p><br></p><p>Make sure to check out our YouTube!</p><p><u><a href=\"https://www.youtube.com/@TheCommunicationsCoachie\" rel=\"noopener noreferrer\" target=\"_blank\">YouTube</a></u></p><p>If you would like to get involved in the podcast or work with The Communications Coach email us: <u><a href=\"mailto:hello@thecommunicationscoach.ie\" rel=\"noopener noreferrer\" target=\"_blank\">hello@thecommunicationscoach.ie</a></u></p><p><em>Editing is by Amanda Fitzgerald</em></p><p><br></p><p><strong>Connect with Aisling:</strong></p><p><u><a href=\"http://www.thecommunicationscoach.ie\" rel=\"noopener noreferrer\" target=\"_blank\">Website</a></u> </p><p><u><a href=\"mailto:hello@thecommunicationscoach.ie\" rel=\"noopener noreferrer\" target=\"_blank\">Email</a></u> </p><p><u><a href=\"https://www.instagram.com/thecommunicationscoach.ie/\" rel=\"noopener noreferrer\" target=\"_blank\">Instagram</a></u></p><p><u><a href=\"https://www.linkedin.com/in/aislingorourkecc\" rel=\"noopener noreferrer\" target=\"_blank\">LinkedIn</a></u></p><p><br></p><p><strong>Connect with Sandhya:</strong></p><p><u><a href=\"https://www.instagram.com/sandhya_sabapathy/?hl=en\" rel=\"noopener noreferrer\" target=\"_blank\">LinkedIn</a></u></p><p><u><a href=\"https://www.instagram.com/sandhya_sabapathy/?hl=en\" rel=\"noopener noreferrer\" target=\"_blank\">Instagram</a></u></p>","author_name":"Aisling O'Rourke"}