{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/64dcc60c00649a0011f491bf/6ab114f1010fc0f7a300e749?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Crisis Communications: When the Message Gets Lost","description":"<p>A crisis doesn't always start with a product failure, a cyberattack or an accident. Sometimes it starts with one sentence.&nbsp;</p><p><br></p><p>In this solo episode, Aisling looks at the recent row over Ryanair boss Michael O'Leary's language about competing airlines, which she also discussed on Ireland AM. This incident is a perfect example of how a deliberate communications stunt can turn into a reputational crisis, and how refusing to acknowledge the harm keeps the story alive.</p><p>Aisling explains why the original misstep is rarely the most important part of a crisis. How you respond decides how far the damage spreads. She also draws on a recent PwC study on Irish business disruption, and lays out what every leader should have in place before pressure arrives: a credible apology, a named spokesperson, a crisis communications plan and a real-life test of that plan.</p><p><br></p><p><strong>In this episode, you'll discover:</strong></p><ul><li>Why a crisis can begin with a single sentence, and how a message about low fares became a debate about leadership and culture</li><li>How to define a crisis, and why you don't have to do anything 100% wrong for a grey area to destroy trust in your brand</li><li>Why meaning is created by the audience as well as the speaker, and why.</li><li>Why intent is relevant but doesn't erase impact.</li><li>Why doubling down is so often mistaken for strength, and how admitting a mistake is the real strength</li><li>The four things a credible apology must do.</li></ul><p><br></p><p>If you're new here, make sure to hit follow or subscribe on your favourite podcast app, and if you're watching on YouTube, hit the bell icon so you never miss an episode.</p><p><br></p><p>Make sure to check out our YouTube!</p><p><a href=\"https://www.youtube.com/@TheCommunicationsCoachie\" rel=\"noopener noreferrer\" target=\"_blank\">YouTube</a></p><p><br></p><p>If you would like to get involved in the podcast or work with The Communications Coach email us: <a href=\"mailto:hello@thecommunicationscoach.ie\" rel=\"noopener noreferrer\" target=\"_blank\">hello@thecommunicationscoach.ie</a></p><p><em>Editing is by Amanda Fitzgerald</em></p><p><br></p><p><strong>Connect with Aisling:</strong></p><p><a href=\"http://www.thecommunicationscoach.ie\" rel=\"noopener noreferrer\" target=\"_blank\">Website</a>&nbsp;</p><p><a href=\"mailto:hello@thecommunicationscoach.ie\" rel=\"noopener noreferrer\" target=\"_blank\">Email</a>&nbsp;</p><p><a href=\"https://www.instagram.com/thecommunicationscoach.ie/\" rel=\"noopener noreferrer\" target=\"_blank\">Instagram</a></p><p><a href=\"https://www.linkedin.com/in/aislingorourkecc\" rel=\"noopener noreferrer\" target=\"_blank\">LinkedIn</a></p><p><br></p><p><br></p>","author_name":"Aisling O'Rourke"}