{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/64dcc60c00649a0011f491bf/697798d149ef755216e02600?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"How to leverage testimonials for your business with Aoife McHugh","description":"<p>Welcome to Season 11 of Cut Through The Noise with Aisling O’Rourke, your go-to podcast for mastering the art of communication in your business!</p><p><br></p><p>Why do so many business owners avoid asking for testimonials, even when they know how important they are?</p><p><br></p><p>In this episode of Cut Through The Noise, Aisling O’Rourke dives into one of the most powerful (and underused) tools in your communications strategy: testimonials.</p><p>Joined by Aoife McHugh, founder of Timeless Celebrations Ireland and a member of the Clarity Collective Communications Mastermind, Aisling does something different, she conducts a live, on-air client testimonial and truly practises what she preaches.</p><p><br></p><p>Together, they explore:</p><ul><li>Why testimonials are essential for small businesses and solo operators</li><li>How trust, values, and alignment influence buying decisions (often subconsciously)</li><li>The role testimonials play in referral marketing and brand credibility</li><li>Why Irish business owners often feel uncomfortable “shouting about themselves”</li><li>What people actually look for when reading testimonials online</li><li>Simple, practical ways to ask for testimonials without the awkwardness</li><li>Why video testimonials are becoming more valuable than ever</li></ul><p><br></p><p>Aisling also shares her process for gathering testimonials, including how she uses a simple Google Form, why she never writes them on behalf of clients, and how to make it easy for people to say yes.</p><p><br></p><p>If you want to build trust faster, stand out from the sea of sameness, and start 2026 with stronger credibility in your business communications, this episode is for you.</p><p><br></p><p>Make sure to check out our YouTube so you don’t miss out on all of this season’s exclusive bonus content: <a href=\"https://www.youtube.com/@TheCommunicationsCoachie\" rel=\"noopener noreferrer\" target=\"_blank\">YouTube</a></p><p>If you would like to get involved in the podcast or work with The Communications Coach email us: <a href=\"mailto:hello@thecommunicationscoach.ie\" rel=\"noopener noreferrer\" target=\"_blank\">hello@thecommunicationscoach.ie</a></p><p>Editing is by Amanda Fitzgerald</p><p><br></p><p><strong>Connect with Aisling:</strong></p><p><a href=\"http://www.thecommunicationscoach.ie\" rel=\"noopener noreferrer\" target=\"_blank\">Website</a>&nbsp;</p><p><a href=\"mailto:hello@thecommunicationscoach.ie\" rel=\"noopener noreferrer\" target=\"_blank\">Email</a>&nbsp;</p><p><a href=\"https://www.instagram.com/thecommunicationscoach.ie/\" rel=\"noopener noreferrer\" target=\"_blank\">Instagram</a></p><p><a href=\"https://www.linkedin.com/in/aislingorourkecc\" rel=\"noopener noreferrer\" target=\"_blank\">LinkedIn</a></p><p><br></p><p><strong>Connect with Aoife McHugh:</strong></p><p><a href=\"https://www.linkedin.com/in/aoife-mchugh-723b9549/?locale=zh-cn\" rel=\"noopener noreferrer\" target=\"_blank\">LinkedIn</a></p><p><a href=\"https://timelesscelebrationsireland.com/?srsltid=AfmBOooHI6lpEITwGWJF5ffi_IdRzqcQgNWM74pJlsCUYzQjDGgTNabk\" rel=\"noopener noreferrer\" target=\"_blank\">Website</a>&nbsp;</p><p><br></p>","author_name":"Aisling O'Rourke"}