{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/64dcc60c00649a0011f491bf/68b48e2b87128a41767d63ed?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"The Social Media Marketing Playbook with Orla Twomey","description":"<p>Welcome to Cut Through the Noise, your go-to podcast for mastering the art of communication in your business!</p><p><br></p><p>I’m your host, Aisling O’Rourke, the communications coach. With nearly twenty years in the Irish media landscape, I use my experience to advocate for communication as the cornerstone of business success.</p><p><br></p><p>In this week’s episode, I had the pleasure to be joined by The Chief Executive of the Irish Advertising Standards Authority, Orla Twomey.</p><p><br></p><p>We talk about:</p><ol><li>The rules and regulations of social media advertising.</li><li>How to use advertising to build trust with your audience, not lose them.</li><li>How to advertise products and services that align with your brand values.</li></ol><p><br></p><p>In this week’s bonus content, available exclusively on YouTube, we delved into the risk associated with advertising your brand under a particular identity, and the potential consequences you could face.&nbsp;</p><p><br></p><p>Make sure to check out our YouTube so you don’t miss out: <a href=\"https://www.youtube.com/@TheCommunicationsCoachie\" rel=\"noopener noreferrer\" target=\"_blank\">YouTube</a></p><p><br></p><p>If you would like to get involved in the podcast or work with The Communications Coach email us: <a href=\"mailto:hello@thecommunicationscoach.ie\" rel=\"noopener noreferrer\" target=\"_blank\">hello@thecommunicationscoach.ie</a></p><p>Editing is by Amanda Fitzgerald</p><p><br></p><p><strong>Aisling’s Socials:</strong></p><p><a href=\"http://www.thecommunicationscoach.ie\" rel=\"noopener noreferrer\" target=\"_blank\">Website</a>&nbsp;</p><p><a href=\"mailto:hello@thecommunicationscoach.ie\" rel=\"noopener noreferrer\" target=\"_blank\">Email</a>&nbsp;</p><p><a href=\"https://www.instagram.com/thecommunicationscoach.ie/\" rel=\"noopener noreferrer\" target=\"_blank\">Instagram</a></p><p><a href=\"https://www.linkedin.com/in/aislingorourkecc\" rel=\"noopener noreferrer\" target=\"_blank\">LinkedIn</a></p><p><br></p><p><strong>The Advertising Standards Authority of Ireland:</strong></p><p><a href=\"https://adstandards.ie/\" rel=\"noopener noreferrer\" target=\"_blank\">ASA</a></p><p><br></p>","author_name":"Aisling O'Rourke"}