Starbucks is updating its uniform policy, emphasizing the appearance of its recognizable “green aprons” as part of CEO Brian Niccol’s broader plans to revive the slumping brand.
Beginning May 12, baristas at stores in North America will have to wear solid black tops under their aprons, a change from employees being allowed to wear any colored shirt, in an attempt to “allow our iconic green apron to shine and create a sense of familiarity for our customers,” Starbucks said in a release.
The company is also tweaking pant colors, with employees soon to be required to wear khaki, black or blue denim, a change from being allowed to wear navy, gray or brown.
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